Service-dominant logic

Creating a continuous service relationship with the customer based on interactive service experience development

Parties

• The service provider (company / group of companies) creates the core service
  
• The partners supplement the service offering with their own expertise
  
• Customers use and supplement the service package when using the service

Business Model

• Direct use of the service: The customer pays for the use of the service according to the actual use
  
• Indirect business model: for example, advertising against which a customer discloses his data
  
• A combination of these implemented, for example, through a monthly service fee and by combining other earning models with it
  
• The return on value to the customer is essential

Technical enablers / features:

Competences:

• Cloud services and architectures
  
• Open APIs to support user community connectivity and scalability
  
• Intuitive interfaces make customers' daily lives easier
  
• To deepen the AR / VR or AI customer experience
  
• Part of the platform in the user's device, e.g. in a mobile phone, enhancing data collection and mass customization of services

• Digitization of services to the clouds
  
• Continuous and efficient collection and progress of real-time data for forecasting
  
• Utilizing data analytics to develop customer needs and service experience
  
• Use of service-dominant business models (value creation and transfer logic)

​Below are the most important keywords and word pairs. Click on the icons to see what the Google search engine has to say about the subject and what kind of videos can be found on YouTube.

Mobility as a Service (MaaS)

Platform as a service (PaaS)

​Software as a service (SaaS)

Infrastructure as a service (IaaS)