Digital platform business planning
Template and identification of core issues.
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The parties
Identify key parties at all angles. Name and describe as accurately as possible. Typical parties are the platform owner, customers, users, content creators and business partners.
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Value promises
Describe value promises to different parties. Does the platform produce real measurable value for everyone?
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Value creation
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Factors of production
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Describe the investments and benefits of each party. What does each party give and want from the platform?
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In the middle, think about and describe the technologies, technical enablers, data materials, data collection equipment and processes, tools, proprietary services, rules, and standards needed to enable the digital platform to function, produce the values described, and fulfill value promises for all parties.
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