Examples of typical errors
A few key platform business pitfalls.
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Encountering problems
If a user opens the Uber app and sees that no cars are available, the platform has failed to meet supply and demand. Such failures are poison to the platform and the network effect it seeks. Users who receive such a customer experience too often will stop using the service. This in turn leads to a reduction in the need for drivers and thus in supply, which further weakens the user experience.
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User activity
In particular, well-functioning platforms monitor the activities of users who enhance network impact, such as content redistribution and frequent use of the service. For example, Facebook monitors the number of active users on a daily and monthly basis to measure the effectiveness of its own efforts to increase user activity.
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The quality of the combination of supply and demand
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Negative network impact
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Poorly or poorly successful combination of supply and demand also leads to a weak customer experience and is detrimental to the growth of the network. For example, Google constantly measures clicks and readings on search results to adjust how its search results meet a user's search criteria.
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Poorly managed platforms also suffer from other problems that contribute negatively to growth. For example, derivative effects arising from uncontrolled network growth, which in many ways affects the quality of the customer experience, can lead to a decline in interest in using the platform. The platform company should monitor the negative factors and take the necessary measures, such as eliminating misbehavior, reducing rights, changing attachment, etc.
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