Impact Study On The Digital Platform Economy In The Uusimaa Region

​Digiole and The Helsinki-Uusimaa Regional Council Partner To Map The Employment Effects & Opportunities Of The Digital Platform Economy in Uusimaa

Digiole partners with the Helsinki-Uusimaa Regional Council to conduct a study about the employment effects and opportunities of the digital platform economy in Uusimaa.
The main aim of this impact study is to analyze the disruption of working life created by the platform economy and find out what kind of effects the platform economy has had on this and what kind of challenges the companies have faced. The main research questions are:

1. Who does the digital platform economy employ?
2. Where are the jobs created?
3. How many jobs are created around the digital platform economy
4. Does the platform economy employ non-Finnish speakers?
5. Does the platform economy increase the national or international attraction of highly educated people in the Helsinki-Uusimaa region?

Besides the delivery of a final report with key findings and recommendations, we will produce open source assets and a 'Digital business design toolkit' to help SMEs create and operate new digital businesses, specifically to assist them on their strategic development of a most fitting business model and to support their digital transition from controlling and optimizing the traditional value chain, into platform business and ecosystem value generation.

"Studying the relationship between the platform economy and the labor market can be helpful in understanding the impact of this type of business model on workers and the broader economy in the Helsinki region. Research by Digiole on this topic will provide insights into the opportunities and challenges that the platform economy presents for workers, and can help policymakers and other stakeholders develop strategies to support workers and ensure fair and equitable working conditions in the platform economy. Additionally, studying the relationship between the platform economy and the labor market can help identify trends and patterns that can inform the development of new technologies and policies that can support workers and promote the growth of the platform economy in a sustainable and responsible way", Senior Advisor at The Helsinki-Uusimaa Regional Council, Heikki Kallasvaara.

Matias Nurmi, Project Lead at Digiole, said, "As we embark on our research project studying the effects and hidden potential of the digital platform economy on the labor market in the Helsinki region, I would like to take a moment to highlight the importance of this work. While the economic impact of digital platforms has been widely studied, the effects on the labor market are not as well understood. Our project aims to fill this gap of knowledge and provide companies and regional actors with the insights and guidance that is needed to successfully transition to the platform economy business model. One of the key themes of our research is the shift from traditional employment models towards platform-based work and traditional value chain business models towards the digital platform economy business models. With more and more people finding work through digital platforms, they're becoming an increasingly important part of the labor market.

This study aims to also provide continuity to the National Roadmap for the Digital Platform Economy in which we participated in 2017, delivering a playbook for the platform business-Drafting a New PPP-Model for the Development of the National Platform Economy for Ministry of Economic Affairs and Employment, Finland.

To learn more about digital platform economy, get access to Digiole open and free tutorials and explore our first-steps services​ to initiate your company transition. To schedule a meeting in advance, click here.

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About Digiole

​Digiole is a ​Helsinki-based tech company providing world leading digital interoperability solutions for industries to enable ecosystem business models. In the innovation entrepreneurship landscape, backed by 10+ years of experience providing innovation entrepreneurship ecosystem development consulting and training services to 30+ ecosystems globally, Digiole solutions connect ecosystem actors, platforms and data, building ecosystem interoperability and to make it work in an affordable and sustainable way. 

About The Helsinki-Uusimaa Regional Council

​The Helsinki-Uusimaa Regional Council is a joint authority for Helsinki-Uusimaa with 26 member municipalities. It is one of the 18 regional councils in Finland that is mandated in law, receiving its funding mainly from its member municipalities.  Its main operational tasks at the Council are regional and land-use planning, as well as the promotion of local and regional interests. The Helsinki-Uusimaa Regional Council articulates common regional needs, long term development goals and conditions for sustainable development.