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Talking Product Comes to Jardines de Alfabia: A New Way to Explore History

4/12/2025

 
We are very proud to announce a new deployment of Talking Product at one of the world's most enchanting gardens — the Jardines de Alfabia in Mallorca, Spain.
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Credits: Jardines de Alfabia
Jardines de Alfabia, recognized as one of the greatest gardens globally and recently honored by the visit of the Spanish Royal Family, has partnered with us to bring an innovative visitor experience to life.

Through the integration of Talking Product, selected areas of the historic gardens — each corner rich in history, anecdotes, and beauty — are now able to "speak" directly to visitors. Using their smartphones, guests can engage with the gardens, uncover stories, and dive deeper into the wonders of Alfabia at their own pace, in their own language.

This initiative is designed for curious visitors who wish to experience Jardines de Alfabia more intimately and interactively — families, cultural travelers, garden enthusiasts, and history lovers alike. At the same time, it benefits the Jardines de Alfabia team, equipping them with new insights into what visitors are most interested in, without additional manual work.

In a place as layered and magical as Jardines de Alfabia, each corner holds centuries of stories — from Arab influences to Baroque transformations. Traditional signs or guided tours can only reveal part of the magic. Talking Product enhances the visitor journey, allowing them to choose what they want to explore more deeply.
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For the Jardines de Alfabia team, this solution brings a smarter way to understand visitor preferences and behaviors, helping them continuously refine the experience while saving countless hours on data processing and analysis.

Talking Product is being seamlessly integrated into selected outdoor areas along the official visitor itinerary. Visitors simply scan QR codes with their phones, triggering an instant, conversational experience with the place itself — discovering hidden facts, historic milestones, and personal anecdotes. Meanwhile, the system collects anonymized interaction data, giving the team valuable real-time insights while maintaining full respect for visitor privacy.

AI-Driven Grant Solution for Global Nonprofits

4/1/2025

 
Digiole and Lyra In Africa Team Up to Streamline Global Grant Applications through AI, Paving the Way for Wider Social Impact
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Digiole is proud to announce a pioneering collaboration with Lyra In Africa​, a nonprofit dedicated to empowering African communities, to automate the funding application process. This initiative tackles a global challenge faced by many NGOs: securing sufficient, timely funding to drive high-impact social programs.

By using AI to streamline and enhance grant proposals, Lyra In Africa expects to dramatically increase the quantity and quality of applications submitted, boosting their chances of securing crucial resources. The collaboration also aims to bridge the digital divide in the nonprofit sector: While many organizations worldwide—especially in developing regions—struggle to keep up with complex grant requirements, Lyra In Africa will leverage Digiole’s technology to reduce administrative burdens, freeing staff to concentrate on grassroots initiatives that align with the United Nations Sustainable Development Goals.
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The solution will directly contribute to draft tailored applications, and ensure compliance with a range of donor requirements. Modeled after a collaboration with Metropolia University of Applied Sciences, it leverages AI that continuously improves with each application cycle. This means less time spent on repetitive tasks and more effort dedicated to creating lasting social impact.

Empowering Well-Being with AI: Digiole & Finnish Happiness Academy Join Forces

3/6/2025

 
Digiole and Happiness Academy are collaborating to introduce an AI Assistant that will elevate the learning experience and support well-being journeys for individuals and organizations alike.
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​We are thrilled to announce a new collaboration between Digiole and Finnish Happiness Academy. Happiness Academy is a pioneering organization dedicated to helping individuals and businesses cultivate sustainable well-being and personal development. Through dynamic workshops, training sessions, and evidence-based programs, they empower people to thrive in both personal and professional settings.

Building on our Talking Product AI technology, Digiole is supporting Finnish Happiness Academy by implementing an AI-powered personal well being coach designed to respond to queries and guide customers through Finnish Happiness Academy’s range of quality of expertise, knowledge and practices. This new tool not only streamlines the user experience but also ensures quick, accurate, and personalized support, ultimately enabling broader access to well-being resources.

Kai Valo, Happiness Academy’s AI-powered personal well-being coach, will provide 24/7 support to their customers in multiple languages while gaining valuable insights based on the interactions. Talk with me now!
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“Our mission at Happiness Academy is to empower individuals and organizations to lead happier, more fulfilling lives by finding their purpose. Collaborating with Digiole to integrate an AI Assistant into our platform is a game-changer. We are confident this innovation will improve the way people learn and interact with our programs” – Suvi Virtanen, CEO of Happiness Academy

At Digiole, we hope this announcement is just the beginning of a long-term collaboration with Happiness Academy. We look forward to continuing our joint efforts in bringing innovative, AI-driven solutions to enhance well-being and personal growth.

Digiole and Prifina Unite to Introduce “AI Twins”

3/4/2025

 
Discover how Digiole and Prifina’s new collaboration brings privacy-first AI Twins to revolutionize your everyday interactions
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Prifina, a venture-backed data platform devoted to personal data ownership, and Digiole, a leading innovator in bridging digital and physical worlds, today announced a strategic collaboration aimed at redefining how individuals and businesses experience artificial intelligence. This collaboration is anchored in the shared vision of equipping people with personal “AI Twins” that safeguard their privacy, adapt to their values, and seamlessly connect them to products, services, and real-world environments—all represented by their own AI agents.
By integrating Digiole’s expertise in transforming everyday products and physical spaces into interactive experiences with Prifina’s user-centric data platform, the two organizations intend to create an interconnected AI ecosystem where “AI Twins” negotiate, coordinate, and personalize experiences on behalf of users—and “AI Representatives” do the same for products and services. Rather than relying on multiple, siloed applications, individuals will have an always-on AI companion that learns their preferences and values, enabling secure, personalized engagement across countless touchpoints.
Impact For Individuals

For individuals, this means an effortless way to interact with products, venues, and services without surrendering personal data to third parties. A single AI Twin supports tasks ranging from simple product searches and routine scheduling to complex negotiations and real-time venue guidance, all while preserving ownership of personal data. Users enjoy deeper convenience and autonomy in their digital and physical lives, knowing that they remain in control of their information.
Impact For Companies

For companies, this shift enables the creation of AI Representatives that “speak” directly with customers’ AI Twins, delivering tailored offerings in real time. Rather than storing sensitive data on their own servers, businesses can tap into genuine, user-owned insights and thereby significantly reduce data risks. This approach not only enhances trust with customers but also allows brands to scale AI-powered interactions efficiently, positioning themselves at the forefront of a rapidly evolving, privacy-conscious marketplace.
“We are excited to see the adoption of AI in Digiole’s operations within its ecosystem of customers and partners. At Prifina, we want to deliver Personal AI, an experience where your AI Twin and your interactions with AI in both physical and virtual settings are familiar, you have full control and agency, and they know you and what you want. We are excited to pursue our collaboration with Digiole to promote and realize this vision together,” said Markus Lampinen, CEO of Prifina.

In describing the strategic collaboration, Oscar Ramirez, CEO of Digiole, explained, “By merging our strengths with Prifina’s platform, we can now ensure that consumers’ experiences with brands are deeply personalized, seamless, and rooted in user consent. Ultimately, this collaboration paves the way for businesses to deliver unprecedented levels of convenience and relevance to their customers, without compromising privacy.”
For more information about the collaboration and how to implement AI Twins and interactive AI Representatives, please visit Prifina website or Digiole website. With this initiative, Prifina and Digiole signal a pivotal step toward a future where AI is not just powerful, but also profoundly aligned with the interests and rights of individuals worldwide.

Reimagining Customer Experience with AI: Insights from the CXPA Finland Event

1/21/2025

 
The recent CXPA Finland event, "AI in Customer Experience Development – Practical Applications," held in December in Helsinki, brought together a diverse group of customer experience professionals eager to explore how AI can be applied in real-world scenarios to elevate customer interactions and business insights.
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Sirte Pihlaja, CEO at Shirute and Head of Team at CXPA Finland, opened the workshop
This event, co-created by CXPA Finland, Enreach, Shirute, Digiole, and Prifina, provided a unique opportunity for attendees to gain hands-on experience with AI technologies and discover innovative ways to integrate AI into their customer experience strategies. The agenda focused on practical use cases rather than theoretical concepts, making it especially impactful for businesses looking to implement AI-driven solutions today. The event was hosted at Enreach offices in Helsinki. Thank you for inviting us all and creating such a warm and welcome atmosphere!
Agentic AI is Transforming the Customer Experience Landscape
The event opened with Sirte Pihlaja, CEO at Shirute and Head of Team at CXPA Finland, together with Valto Loikkanen, Co-founder & CXO at Prifina & Senior Advisor at Digiole, providing an insightful introduction to the age of intelligent agents. They did a great job in getting everyone up to speed on the basics of Agentic AI. Together, they explored the concept, unpacking its various forms—such as digital assistants, machine customers, Personal AI, and digital twins—and their transformative impact on customer interactions and business models. The session provided a clear overview of these technological advancements for customer experience professionals and business developers, offering valuable insights into staying ahead in this rapidly evolving landscape. 

Sirte’s talk "Encounters with artificial intelligence - digital assistants in the role of the customer" provided attendees with a comprehensive understanding of the opportunities and challenges presented by AI-powered digital customers, emphasizing the need for CX professionals to evolve alongside these emerging technologies to maintain a competitive edge. 
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"Agentic AI isn’t just a tool; it’s a paradigm shift in how businesses engage with customers. By bringing autonomy and intelligence into interactions, AI allows us to rethink customer journeys from the ground up. At the CXPA Finland event, I shared how these technologies enable organisations to move beyond transactional relationships, creating adaptive and personalised experiences that align with the evolving needs of both human and machine customers," says Pihlaja.
Transforming Customer Service with Voice and Artificial Intelligence
Enreach brought forward compelling insights into the future of voice in customer experience through two impactful presentations. Henna Rundgren, Head of Marketing, People and Culture at Enreach, explored how voice is evolving into a key interface for customer interactions in her talk "Welcome to the World of Voice". She highlighted the transformative potential of call data in enabling enhanced customer experiences.
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Complementing this, Jenni Jokiperä, Director, Customer Experience at Enreach, delivered a practical perspective in her presentation "AI in Customer Service: Examples of Combining Voice and Artificial Intelligence". Jenni demonstrated how AI-powered solutions combined with voice technology are revolutionising customer service. Her examples showcased how businesses can improve customer experiences, boost sales, and build lasting relationships by integrating voice and AI. Together, these talks underscored Enreach’s commitment to shaping the future of voice-driven, AI-enhanced customer interactions.
Talking Product AI – Bringing Products to Life
A key highlight of the event was the Talking Product AI presentation by Matias Nurmi from Digiole. Talking Product AI transforms products into interactive, conversational tools, allowing customers to engage directly with the products themselves. This groundbreaking approach enhances customer engagement, provides instant access to rich product information, and offers businesses valuable insights into customer behavior and preferences.
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Matias Nurmi, from Digiole, presenting Talking Product AI
​By giving products a voice, Talking Product AI empowers brands to deliver a more dynamic and engaging experience while gathering real-time feedback and usage patterns. Attendees were able to see firsthand how this technology can revolutionize customer interactions by creating a deeper connection between consumers and products.
"The hands-on approach and real-world examples provided invaluable insights into how AI can revolutionize customer experience."
Personal AI Twins: Enhancing Everyday Life with Tailored Digital Companions
Valto Loikkanen, representing Prifina, a partner of Digiole, presented a compelling vision of personal AI twins as transformative digital companions designed to enhance daily life. These AI-powered assistants go beyond streamlining tasks and decision-making—they actively protect your rights and privacy in the digital world. Valto explored how personal AI twins, fully owned and tailored to individual needs, can create a sense of control and efficiency in today’s complex environments. His talk highlighted the immediate benefits of this technology, as well as its potential to evolve into lifelong partners that preserve your memories and help build a better future.
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Valto Loikkanen, Co-founder & CXO at Prifina & Senior Advisor at Digiole
Live Demonstrations and Interactive Experiences
​The event also featured a unique live demo called "Talking Glögi"—a festive interactive product demonstration showcasing how conversational AI can be embedded directly into a product experience. Attendees were invited to try it themselves and experience how a simple product like a bottle of glögi (a traditional Nordic mulled drink) could be enhanced with interactive AI technology. You can explore the demo yourself here: Talking Glögi.
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Talk with glögi (a traditional Nordic mulled drink): Scan the QR code and initiate the conversation to get to know how to consume, where to get it, ingredients and more
This creative demonstration illustrated the versatility of Talking Product AI and how businesses can use it to create memorable, data-driven customer engagements across a wide range of products and industries
AI Twin Workshop – Almost 100 AI Twins Created
A major highlight of the event was Finland's largest AI Twin Workshop, where almost 100 AI twins were created in a single session. This hands-on experience allowed participants to explore how personal AI twins could be used to enhance both professional and personal customer interactions. Each participant had the chance to create their own AI twin, experiencing how the technology could serve as a personal digital assistant capable of interacting with both clients and internal teams.
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The participants in the workshop experienced the creation of their own AI Twins
The event also emphasized the growing importance of Agentic AI and the ways AI can be embedded into professional workflows. Discussions highlighted the value of giving professionals tools like AI twins to represent their knowledge and engage with clients, partners, and teams in a scalable, personalized way
"What an evening! The CXPA Finland event on 'AI in Customer Experience Development – Practical Applications' was truly enlightening! The speakers shared insights faster than 150 words per minute at times, making it an inspiring yet grounded experience. The live demos showcasing talking products, AI twins, and even the practical applications of GDPR were eye-opening. The focus on starting small, testing ideas, and emphasizing resource wisdom from social, economic, and ecological angles left a lasting impression."
Prizes and Celebrations
To make the event even more memorable, prizes were awarded to randomly selected participants as a way to celebrate the practical impact of AI on business applications:

  • 🎉 6 months of free access to an AI twin was awarded to one lucky participant.
  • 🎯 Alma Media (visit their site) was awarded a private half-day AI workshop offering personalized insights, practical demos, and strategic guidance on leveraging AI for business growth.

These awards emphasized the event's goal of providing ongoing value beyond the workshop itself, ensuring that the lessons learned could be directly applied in real business contexts.
Interested in Hosting AI Workshop For Your Organization?
Would you like to empower your team with practical AI tools for strategic growth and innovation? Now you can organize your own private half-day AI workshop similar to the one Alma Media won.

What You’ll Gain from a Tailored AI Workshop:
  • Market Overview: Gain insights into current market trends, terminology, and how AI is transforming industries across services, customer experience, B2B/B2C, and value creation.
  • AI Ideation for Your Company: Discover how Talking Product AI can enhance customer engagement, gather valuable insights, and drive business growth. Collaborate with our team to brainstorm and develop tailored AI strategies aligned with your company's unique goals.
  • Hands-On Experience: Plan and prototype a Talking Product AI concept tailored to your business needs. Hands-on creation of Personal AI Twins for all participants, enabling a deeper exploration of personal and professional AI applications.

Why Choose Our Customized Workshop?
  • Tailored AI insights for your industry and business needs
  • Actionable strategies for integrating AI into your operations
  • Hands-on tools and experience to inspire and support AI adoption at all levels

📅 Flexible Scheduling: Choose a date that fits your team’s availability.
📍 Location: Delivered on-site or virtually.

🎯 Get a Personalized Proposal Now! 
Take the next step in your AI journey—contact us today to schedule a workshop designed exclusively for your company's success!

Proud to Be Awarded at the Elisa AI Vision Challenge 2024!

12/16/2024

 
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We’re honored to announce that our concept, "Life with AI Twins" created in collaboration with our partner Prifina, has been recognized at the Elisa AI Vision Challenge 2024, organized by Elisa and Microsoft. At the award gala, we proudly secured:

🏆 2nd place in the Professionals category
💙 1st place in the Audience Vote


Our partner, Prifina, is a VC-backed data tech company based in San Francisco, offering a personal data infrastructure that allows developers to build personal AI agents on top of user-held data. Together, we envisioned a bold future where AI Twins and AI Representatives transform customer experiences and collaboration, driving the evolution of AI as a seamless part of everyday life.

A special thanks to our co-founder, Valto Loikkanen, who pitched the "Life with AI Twins​" concept on stage, capturing the audience and judges with our vision for the future of AI.
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Through this competition, we showcased:

  • The Future of AI for Individuals: AI Twins that safeguard privacy, adapt to personal values, and simplify everyday experiences.
  • Empowering Businesses: AI Representatives that provide personalized, secure, and autonomous customer interactions.
  • Interconnected Ecosystems: AI creating seamless collaboration between individuals, products, and services.

This recognition inspires us to continue driving innovation and creating impactful solutions that shape the future of AI.
Experience Our "Life with AI Twins" Vision

​Learn more about the competition and watch our award-winning concept video
​A big thank you to Elisa, Microsoft, the judges, and everyone who supported us along the way! We’re proud to be part of this visionary journey into the future of artificial intelligence.

Webinar Highlights - How AI is Redefining Entrepreneurship Support in Lethbridge, Alberta, Canada

12/15/2024

 
Last week, we hosted an insightful webinar featuring Charlee Sereda, RINSA Program Manager at Economic Development Lethbridge, showcasing how Lethbridge is disrupting the way entrepreneurship and innovation are supported.

The session highlighted:

  • How AI is driving better entrepreneur experiences and data-informed decision-making in ecosystems.
  • The transformational journey of Lethbridge, setting an inspiring example for Alberta, Canada, and beyond.
  • The importance of empowering those in support roles to be entrepreneurial and contribute to ecosystem performance.
  • Exciting future cases that Lethbridge plans to unlock in 2025, further advancing their ecosystem's capabilities and expanding the boundaries of what AI can achieve in economic development.

​Whether you're part of a growing ecosystem or just beginning to explore AI's potential, this session is packed with lessons and inspiration for taking the next step.
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Explore more resources

AI is transforming ecosystems across industries by unlocking new levels of efficiency, innovation, and customer engagement. Here are some inspiring examples
Take Action: Start Your AI Journey

Transforming your organization with AI starts with two simple steps. Explore our pricing options to find a solution that fits your needs, or join our hands-on workshop, where we combine AI fundamentals with practical exercises to help you build a tailored use case. By the end of the workshop, you’ll have a clear, actionable roadmap for your AI adoption journey—from prioritizing use cases and a working demo contextualised to your business to trial implementation and beyond.

Q1 2023 Roundup - EcosystemOS Now Available As A Subscription

4/28/2023

 
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EcosystemOS Now Available As A Subscription

As we walk into Q2 2023, here's a quick summary of all that we have developed in the first quarter of 2023, and our plans for the second.


Over the last few months, we have developed the EcosystemOS v1.4, that will enable you to establish the foundational elements of the innovation and entrepreneurship ecosystem data sharing infrastructure, including the creation of a shared global data repository, open standard data models, and core applications such as eOS, Orchestra, Wisdom, and Skyview. This first set up will enable you to integrate different public ecosystem resources and assets from disparate systems and applications.


In the second quarter of 2023, we will focus on delivering the customers' projects and sharing their experiences with EcosystemOS.

Here's a 2-minute summary

eOS

The foundation of EcosystemOS lies in its eOS data repository, which facilitates data sharing and interoperability across applications. It enables AI capabilities, automates feedback analysis, predicts startup success, identifies patterns in ecosystem interaction, and provides valuable knowledge for ecosystem development. Read more

Orchestra App

Orchestra's ecosystem mapping feature enables you to map, document, and maintain information about your ecosystem services in a standardized format for all ecosystem actors. It helps you identify areas for improvement and make data-driven decisions to drive ecosystem growth and development. Read more

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Wisdom App

It is a cutting-edge, AI-powered ecosystem advisor that provides real-time insights and analysis for any ecosystem actor about the connected ecosystem(s) within the EcosystemOS platform. Wisdom provides access to a wide range of economic and business data, including information on local startups, funding sources, industry trends, supporting services and more. Users can easily get answers and insights on key economic development metrics and trends using Wisdom’s powerful querying capabilities. In this version, Wisdom will be fed with only public data that is stored in the data repository. Try Wisdom now!


Voice interface - Talk to your ecosystem data in any language!

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Skyview App

It is an ecosystem dashboard that enables you to gain deep and analytical insights into the various needs of actors in your ecosystem. This is based on questions asked within Wisdom. You can also monitor and track key performance indicators (KPIs) related to entrepreneurial talent, startups, and the interaction of growth companies with ecosystem support services. With Skyview, you can quickly identify strengths, weaknesses, opportunities, and threats (SWOT) within the ecosystem and make data-driven decisions to drive growth and development. Read more

What's coming next

In the second quarter of 2023, our focus is on delivering impactful customer projects and enhancing their experience with EcosystemOS. Our primary goal is to improve communication about the numerous benefits that EcosystemOS offers, enabling organizations to make informed decisions based on accurate and comprehensive information.


We are committed to creating an inclusive and powerful data sharing infrastructure that empowers decision-makers across industries. Stay tuned for more updates and exciting developments in the coming months!


We are hosting a webinar on May 17th 2023 @ 7.00 PM EEST to explain all the aspects related to EcosystemOS: architecture, roadmap, use cases, pricing, how to get started and more. Save the date in your calendar!


Available To Subscribe Now

We are delighted to announce that EcosystemOS is now commercially available worldwide with three different subscription options, including 'SaaS' and locally implemented options.

Get started today with our Ecosystem 180° plan, which allows you to manage and coordinate the least risky information (public data). As the system and processes become more established and we continue to evolve EcosystemOS, you can gradually transition to the next plan options for handling more private and sensitive data.


Explore the various subscription plans through the EcosystemOS implementation roadmap and pricing page, along with their related features.

Begin Your Journey Today
You can also schedule a discovery session of EcosystemOS before making any decision to help you understand how to turn ecosystem data into a competitive advantage in your territory. Put your innovation and entrepreneurship ecosystem in the future path now!

Empowering Espoo's Economic Activity & Growth With Data-Driven Collaboration

2/1/2023

 
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City of Espoo, Finland

The City of Espoo and Digiole join forces to boost innovation and entrepreneurship ecosystem with data sharing
​The City of Espoo and Digiole, a ​Helsinki-based tech company providing world leading digital interoperability solutions for the innovation and entrepreneurship ecosystem landscape, have formed a strategic collaboration to drive innovation and entrepreneurship in the city through data sharing. The collaboration aims to set up the right foundations towards a data-driven environment that will facilitate the development of high growth businesses and foster economic growth.
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The City of Espoo will leverage Digiole's expertise in the intersection of innovation entrepreneurship ecosystem development and data-driven models to design and implement data sharing strategies and solutions that will benefit businesses and entrepreneurs. The collaboration will also explore new and innovative ways to use data to drive innovation and growth, while Digiole will provide guidance and support throughout the process to shortlist and prioritise the different data sharing use cases.

Digiole sees collaboration with the City of Espoo as a chance to positively impact the local business community. We're eager to join forces with the city and leverage data sharing to foster innovation and support business growth. Furthermore, we plan to showcase this partnership worldwide as a model for other cities to follow. 

Some of the benefits of initiating this data sharing journey for ecosystems are:
  • Matching supporting services, events and support, more timely and accurately with the actual needs of entrepreneurs, startups and growing companies.
  • Avoiding customers having to always explain their company, what they do, what they need, etc., each time they interact with a different service within the ecosystem.
  • Enabling startups and growing companies to navigate the ecosystem faster and more precisely.
  • Improving the volume, quality and velocity of customer/service interactions and processes within the ecosystem.
The collaboration with the City of Espoo will commence immediately and the first initiatives are expected to be unveiled in the coming months.

To learn more about data sharing approaches for innovation and entrepreneurship ecosystem orchestration, visit ecosystemos.com or schedule a meeting in advance with our team.

About Digiole

Digiole is a ​Helsinki-based tech company providing world leading digital interoperability solutions for industries to enable ecosystem business models. In the innovation entrepreneurship landscape, backed by 10+ years of experience providing innovation entrepreneurship ecosystem development consulting and training services to 30+ ecosystems globally, Digiole solutions connect ecosystem actors, platforms and data, building ecosystem interoperability and to make it work in an affordable and sustainable way. 

About The City of Espoo

The City of Espoo brings together a top university for science, tech, business and arts with one of Europe’s leading research centres, and offer them the City as a service. As a result, you get an unparalleled ecosystem for innovation, that produces the kind of innovation the world needs. Espoo is 6th city in patents in Europe and 8th city in Europe by capital invested in 2020. Almost 45 % of Helsinki Stock Exchange turnover comes from companies in Espoo. The City of Espoo together with Aalto University and VTT have identified four elements that push our innovation community forward: radical multidisciplinary collaboration, shared purpose, closeness and trust, and people’s well-being. Want to know more about the unique community and what’s in it for you? https://www.espoo.fi/en/city-espoo/innovative-espoo

Impact Study On The Digital Platform Economy In The Uusimaa Region

12/12/2022

 
​Digiole and The Helsinki-Uusimaa Regional Council Partner To Map The Employment Effects & Opportunities Of The Digital Platform Economy in Uusimaa
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Digiole partners with the Helsinki-Uusimaa Regional Council to conduct a study about the employment effects and opportunities of the digital platform economy in Uusimaa.
The main aim of this impact study is to analyze the disruption of working life created by the platform economy and find out what kind of effects the platform economy has had on this and what kind of challenges the companies have faced. The main research questions are:

  1. Who does the digital platform economy employ?
  2. Where are the jobs created?
  3. How many jobs are created around the digital platform economy
  4. Does the platform economy employ non-Finnish speakers?
  5. Does the platform economy increase the national or international attraction of highly educated people in the Helsinki-Uusimaa region?

Besides the delivery of a final report with key findings and recommendations, we will produce open source assets and a 'Digital business design toolkit' to help SMEs create and operate new digital businesses, specifically to assist them on their strategic development of a most fitting business model and to support their digital transition from controlling and optimizing the traditional value chain, into platform business and ecosystem value generation.
"Studying the relationship between the platform economy and the labor market can be helpful in understanding the impact of this type of business model on workers and the broader economy in the Helsinki region. Research by Digiole on this topic will provide insights into the opportunities and challenges that the platform economy presents for workers, and can help policymakers and other stakeholders develop strategies to support workers and ensure fair and equitable working conditions in the platform economy. Additionally, studying the relationship between the platform economy and the labor market can help identify trends and patterns that can inform the development of new technologies and policies that can support workers and promote the growth of the platform economy in a sustainable and responsible way", Senior Advisor at The Helsinki-Uusimaa Regional Council, Heikki Kallasvaara.

Matias Nurmi, Project Lead at Digiole, said, "As we embark on our research project studying the effects and hidden potential of the digital platform economy on the labor market in the Helsinki region, I would like to take a moment to highlight the importance of this work. While the economic impact of digital platforms has been widely studied, the effects on the labor market are not as well understood. Our project aims to fill this gap of knowledge and provide companies and regional actors with the insights and guidance that is needed to successfully transition to the platform economy business model. One of the key themes of our research is the shift from traditional employment models towards platform-based work and traditional value chain business models towards the digital platform economy business models. With more and more people finding work through digital platforms, they're becoming an increasingly important part of the labor market.
This study aims to also provide continuity to the National Roadmap for the Digital Platform Economy in which we participated in 2017, delivering a playbook for the platform business-Drafting a New PPP-Model for the Development of the National Platform Economy for Ministry of Economic Affairs and Employment, Finland.

To learn more about digital platform economy, get access to Digiole open and free tutorials and explore our first-steps services​ to initiate your company transition. To schedule a meeting in advance, click here.

About Digiole

​Digiole is a ​Helsinki-based tech company providing world leading digital interoperability solutions for industries to enable ecosystem business models. In the innovation entrepreneurship landscape, backed by 10+ years of experience providing innovation entrepreneurship ecosystem development consulting and training services to 30+ ecosystems globally, Digiole solutions connect ecosystem actors, platforms and data, building ecosystem interoperability and to make it work in an affordable and sustainable way. 

About The Helsinki-Uusimaa Regional Council

​The Helsinki-Uusimaa Regional Council is a joint authority for Helsinki-Uusimaa with 26 member municipalities. It is one of the 18 regional councils in Finland that is mandated in law, receiving its funding mainly from its member municipalities.  Its main operational tasks at the Council are regional and land-use planning, as well as the promotion of local and regional interests. The Helsinki-Uusimaa Regional Council articulates common regional needs, long term development goals and conditions for sustainable development.
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