On September 29th, 2025, Digiole was announced as the winner of the Mall of Tripla Challenge, an innovation hackathon organized by HEVi SOLMU, Business Helsinki, Urban Tech Helsinki, Forum Virium Helsinki, and Ultrahack.

For us, this was more than a competition. It was a chance to demonstrate how AI can transform physical spaces like malls into smarter, more connected hubs.

Mall of Tripla welcomes over 47 million visitors annually, making it Finland’s busiest retail and transport hub. With 200 shops and 70 restaurants across 85,000 m², it generates hundreds of millions of euros in yearly transactions. Tripla is not just a mall but a city-scale marketplace and experience hub at the heart of Helsinki.

From 20+ Applicants to the Top 10

More than 20 companies applied for the challenge, and 10 were selected to join the event at Maria01. Digiole was one of the companies selected to participate in the hackathon.

Right after the informative session on Thursday September 25th, we started to plan. We knew we needed to do more than just pitch slides if we wanted to win. We decided to hack the mall itself.

Hacking the Mall

Using all publicly available information, we built a Talking Venue AI of Mall of Tripla, essentially giving the mall a digital voice. We then created a snapshot of three stores within the Talking Product AI.

​But we didn’t stop at the desk. On Saturday evening, Valto Loikkanen and Oscar Ramirez, co-founders at Digiole, went to Tripla in person. Over three hours (5–8 pm), they spoke to around 45–50 people, including store owners, visitors, and even people at the information desk at Prisma and Mall of Tripla.

Armed with a QR code, they invited people to try the mall’s Talking Venue AI and ask questions. The goal was simple: understand what visitors really wanted to know, but typically wouldn’t ask through existing channels.

The evening ended over a dinner at the Mall of Tripla, consolidating insights and preparing to translate them into a sharper solution for Monday’s pitch.

The Event: From Pitches to the Final Four

The hackathon itself was divided into two sessions:

• Morning: All 10 teams pitched their ideas. By noon, only 4 companies were selected for the final round and Digiole was among them.

• Afternoon: The top teams pitched again, incorporating mentor feedback and deeper conversations with Mall of Tripla’s team.

The discussions with mentors and Tripla leaders were crucial. They highlighted key challenges Tripla faces today and helped us refine our value proposition for the final pitch.

Why Digiole Won

Looking back, a few things stood out in our solution:

• Clarity & simplicity: The concept was easy to understand and could be implemented quickly.
• Familiar user experience: The UI resembled a ChatGPT-style interface, lowering barriers for visitors.
• Value for visitors: Real-time, multilingual answers about stores, services, offers, and events.
• Value for tenants & mall: Their offerings become more visible to visitors, while anonymous interactions are aggregated into natural-language insights and recommended actions.
• No analysts needed: Instead of raw data, tenants and mall management receive actionable insights directly.

As Valto put it: "We connect people with products and services in the physical world, and can be scaled to other malls, farmers’ markets, and even downtown areas."

Celebrating and Looking Ahead

Being named the winner of the Mall of Tripla Challenge was a proud moment for our team. But more importantly, it validated that our approach, combining Talking Venue, Talking Products, human-centered insights, and real-world testing, is the right one.

We’re excited about the potential next steps and the opportunity to explore how Talking Venue AI can support Tripla and its tenants, especially with the busiest season of the year, Christmas, just around the corner.

At Digiole, we love collaborating with cultural landmarks that want to enhance visitor experiences while respecting their unique atmosphere. That’s why we’re thrilled about our latest partnership with Jardines de Alfabia, one of Mallorca’s most enchanting historic gardens. A set of houses, a garden and an orchard located in Bunyola, in the middle of the Sierra de Tramuntana, which is an intangible heritage site designated by UNESCO since 2011.
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In early 2025, Jardines de Alfabia introduced an AI-powered digital tour guide, designed specifically for this serene environment. All interactions happen quietly through typing, allowing visitors to explore at their own pace without disturbing the tranquility of the gardens. The guide provides multilingual, personalized information, ensuring guests can dive deeper into history, culture, and nature while preserving silence and calm.

​With Digiole Talking Venue solution, Jardines de Alfabia has reimagined how visitors connect with its heritage. Whether strolling through centuries-old gardens, discovering Moorish influences, or learning about Mallorca’s cultural traditions, the AI guide ensures every guest gets the most from their visit, respectfully and non-intrusively.

From Jardines de Alfabia’s perspective, this innovation also addresses a key challenge: reducing the costs of printed materials and easing the demand on staff to personally support every visitor. The AI guide offers a scalable, multilingual solution that ensures quality information is always available, without compromising the serene atmosphere of the gardens.
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We’re proud to support Jardines de Alfabia on this journey and excited to see how this thoughtful use of AI will enrich tourism in Mallorca!

At the High Level Innovation Conference (HLIC) 2025​, Digiole didn’t just participate. We powered a real-time innovation showcase.

From the main stage to the palm of every attendee’s hand, Digiole's AI solutions helped reimagine how people experience live events. Here’s how we did it:

The Event AI Assistant: Your Digital Concierge

In collaboration with RINSA and the event organizers, we launched the Event AI Representative: an AI assistant designed to help attendees navigate the event, find sessions, learn about speakers, and discover networking opportunities.

What the AI Delivered:

• Real-time support to help attendees explore sessions, speakers, and event themes
• Multilingual functionality that supported engagement across a diverse audience
• High interest in topics related to technology, investment, and networking
• Seamless access via mobile-friendly links and on-site QR codes for convenience

​Key Insights:

• Attendees showed clear interest in using AI to enhance their event experience.
• The assistant helped guide participants to sessions, networking opportunities, and relevant speakers in real time.
• We also gained valuable learning about deployment timing, visibility, and user onboarding, insights we’re already applying to improve future implementations.

​In a nutshell, the assistant helped highlight multilingual inclusivity, supported on-demand event support, and offered a strong proof-of-concept for making conferences more dynamic and data-driven.

On the Stage and In Action: Showcasing Personalized AI in Practice

During the session on Innovation in AI Agents, Digiole Co-Founder Valto Loikkanen joined Renae Barlow (Economic Development Lethbridge) and Charlee Sereda (RINSA) to explore the growing potential of use-case-driven, user-controlled AI.

Together, they introduced Robin AI, a secure, closed-repository assistant designed to support entrepreneurs in real time as they build, ideate, and validate their business models.

​To bring the concept to life, Digiole also piloted AI Twins for five speakers at the conference. These digital counterparts answered questions during and after sessions ended, showing how AI can scale presence and keep conversations going, even after the microphone is off.

Offering the Same Setup to You

We’re now making this AI-powered event experience available to other organizers.

​Whether you're planning a conference, trade show, innovation summit, or university event, we can help you deliver AI that’s accessible, useful, and uniquely yours.

Jardines de Alfabia, recognized as one of the greatest gardens globally and recently honored by the visit of the Spanish Royal Family, has partnered with us to bring an innovative visitor experience to life.

Through the integration of Talking Product, selected areas of the historic gardens — each corner rich in history, anecdotes, and beauty — are now able to "speak" directly to visitors. Using their smartphones, guests can engage with the gardens, uncover stories, and dive deeper into the wonders of Alfabia at their own pace, in their own language.

This initiative is designed for curious visitors who wish to experience Jardines de Alfabia more intimately and interactively — families, cultural travelers, garden enthusiasts, and history lovers alike. At the same time, it benefits the Jardines de Alfabia team, equipping them with new insights into what visitors are most interested in, without additional manual work.

In a place as layered and magical as Jardines de Alfabia, each corner holds centuries of stories — from Arab influences to Baroque transformations. Traditional signs or guided tours can only reveal part of the magic. Talking Product enhances the visitor journey, allowing them to choose what they want to explore more deeply.
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For the Jardines de Alfabia team, this solution brings a smarter way to understand visitor preferences and behaviors, helping them continuously refine the experience while saving countless hours on data processing and analysis.

Talking Product is being seamlessly integrated into selected outdoor areas along the official visitor itinerary. Visitors simply scan QR codes with their phones, triggering an instant, conversational experience with the place itself — discovering hidden facts, historic milestones, and personal anecdotes. Meanwhile, the system collects anonymized interaction data, giving the team valuable real-time insights while maintaining full respect for visitor privacy.

Digiole is proud to announce a pioneering collaboration with Lyra In Africa​, a nonprofit dedicated to empowering African communities, to automate the funding application process. This initiative tackles a global challenge faced by many NGOs: securing sufficient, timely funding to drive high-impact social programs.

By using AI to streamline and enhance grant proposals, Lyra In Africa expects to dramatically increase the quantity and quality of applications submitted, boosting their chances of securing crucial resources. The collaboration also aims to bridge the digital divide in the nonprofit sector: While many organizations worldwide—especially in developing regions—struggle to keep up with complex grant requirements, Lyra In Africa will leverage Digiole’s technology to reduce administrative burdens, freeing staff to concentrate on grassroots initiatives that align with the United Nations Sustainable Development Goals.

The solution will directly contribute to draft tailored applications, and ensure compliance with a range of donor requirements. Modeled after a collaboration with Metropolia University of Applied Sciences, it leverages AI that continuously improves with each application cycle. This means less time spent on repetitive tasks and more effort dedicated to creating lasting social impact.

​We are thrilled to announce a new collaboration between Digiole and Finnish Happiness Academy. Happiness Academy is a pioneering organization dedicated to helping individuals and businesses cultivate sustainable well-being and personal development. Through dynamic workshops, training sessions, and evidence-based programs, they empower people to thrive in both personal and professional settings.

Building on our Talking Product AI technology, Digiole is supporting Finnish Happiness Academy by implementing an AI-powered personal well being coach designed to respond to queries and guide customers through Finnish Happiness Academy’s range of quality of expertise, knowledge and practices. This new tool not only streamlines the user experience but also ensures quick, accurate, and personalized support, ultimately enabling broader access to well-being resources.

Kai Valo, Happiness Academy’s AI-powered personal well-being coach, will provide 24/7 support to their customers in multiple languages while gaining valuable insights based on the interactions. Talk with me now!

“Our mission at Happiness Academy is to empower individuals and organizations to lead happier, more fulfilling lives by finding their purpose. Collaborating with Digiole to integrate an AI Assistant into our platform is a game-changer. We are confident this innovation will improve the way people learn and interact with our programs” – Suvi Virtanen, CEO of Happiness Academy

At Digiole, we hope this announcement is just the beginning of a long-term collaboration with Happiness Academy. We look forward to continuing our joint efforts in bringing innovative, AI-driven solutions to enhance well-being and personal growth.

Impact For Individuals

For individuals, this means an effortless way to interact with products, venues, and services without surrendering personal data to third parties. A single AI Twin supports tasks ranging from simple product searches and routine scheduling to complex negotiations and real-time venue guidance, all while preserving ownership of personal data. Users enjoy deeper convenience and autonomy in their digital and physical lives, knowing that they remain in control of their information.

Impact For Companies

For companies, this shift enables the creation of AI Representatives that “speak” directly with customers’ AI Twins, delivering tailored offerings in real time. Rather than storing sensitive data on their own servers, businesses can tap into genuine, user-owned insights and thereby significantly reduce data risks. This approach not only enhances trust with customers but also allows brands to scale AI-powered interactions efficiently, positioning themselves at the forefront of a rapidly evolving, privacy-conscious marketplace.

This event, co-created by CXPA Finland, Enreach, Shirute, Digiole, and Prifina, provided a unique opportunity for attendees to gain hands-on experience with AI technologies and discover innovative ways to integrate AI into their customer experience strategies. The agenda focused on practical use cases rather than theoretical concepts, making it especially impactful for businesses looking to implement AI-driven solutions today. The event was hosted at Enreach offices in Helsinki. Thank you for inviting us all and creating such a warm and welcome atmosphere!

The event opened with Sirte Pihlaja, CEO at Shirute and Head of Team at CXPA Finland, together with Valto Loikkanen, Co-founder & CXO at Prifina & Senior Advisor at Digiole, providing an insightful introduction to the age of intelligent agents. They did a great job in getting everyone up to speed on the basics of Agentic AI. Together, they explored the concept, unpacking its various forms—such as digital assistants, machine customers, Personal AI, and digital twins—and their transformative impact on customer interactions and business models. The session provided a clear overview of these technological advancements for customer experience professionals and business developers, offering valuable insights into staying ahead in this rapidly evolving landscape. 

Sirte’s talk "Encounters with artificial intelligence - digital assistants in the role of the customer" provided attendees with a comprehensive understanding of the opportunities and challenges presented by AI-powered digital customers, emphasizing the need for CX professionals to evolve alongside these emerging technologies to maintain a competitive edge. 
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"Agentic AI isn’t just a tool; it’s a paradigm shift in how businesses engage with customers. By bringing autonomy and intelligence into interactions, AI allows us to rethink customer journeys from the ground up. At the CXPA Finland event, I shared how these technologies enable organisations to move beyond transactional relationships, creating adaptive and personalised experiences that align with the evolving needs of both human and machine customers," says Pihlaja.

Enreach brought forward compelling insights into the future of voice in customer experience through two impactful presentations. Henna Rundgren, Head of Marketing, People and Culture at Enreach, explored how voice is evolving into a key interface for customer interactions in her talk "Welcome to the World of Voice". She highlighted the transformative potential of call data in enabling enhanced customer experiences.
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Complementing this, Jenni Jokiperä, Director, Customer Experience at Enreach, delivered a practical perspective in her presentation "AI in Customer Service: Examples of Combining Voice and Artificial Intelligence". Jenni demonstrated how AI-powered solutions combined with voice technology are revolutionising customer service. Her examples showcased how businesses can improve customer experiences, boost sales, and build lasting relationships by integrating voice and AI. Together, these talks underscored Enreach’s commitment to shaping the future of voice-driven, AI-enhanced customer interactions.

A key highlight of the event was the Talking Product AI presentation by Matias Nurmi from Digiole. Talking Product AI transforms products into interactive, conversational tools, allowing customers to engage directly with the products themselves. This groundbreaking approach enhances customer engagement, provides instant access to rich product information, and offers businesses valuable insights into customer behavior and preferences.

​By giving products a voice, Talking Product AI empowers brands to deliver a more dynamic and engaging experience while gathering real-time feedback and usage patterns. Attendees were able to see firsthand how this technology can revolutionize customer interactions by creating a deeper connection between consumers and products.

Valto Loikkanen, representing Prifina, a partner of Digiole, presented a compelling vision of personal AI twins as transformative digital companions designed to enhance daily life. These AI-powered assistants go beyond streamlining tasks and decision-making—they actively protect your rights and privacy in the digital world. Valto explored how personal AI twins, fully owned and tailored to individual needs, can create a sense of control and efficiency in today’s complex environments. His talk highlighted the immediate benefits of this technology, as well as its potential to evolve into lifelong partners that preserve your memories and help build a better future.

​The event also featured a unique live demo called "Talking Glögi"—a festive interactive product demonstration showcasing how conversational AI can be embedded directly into a product experience. Attendees were invited to try it themselves and experience how a simple product like a bottle of glögi (a traditional Nordic mulled drink) could be enhanced with interactive AI technology. You can explore the demo yourself here: Talking Glögi.

A major highlight of the event was Finland's largest AI Twin Workshop, where almost 100 AI twins were created in a single session. This hands-on experience allowed participants to explore how personal AI twins could be used to enhance both professional and personal customer interactions. Each participant had the chance to create their own AI twin, experiencing how the technology could serve as a personal digital assistant capable of interacting with both clients and internal teams.

To make the event even more memorable, prizes were awarded to randomly selected participants as a way to celebrate the practical impact of AI on business applications:

• 🎉 6 months of free access to an AI twin was awarded to one lucky participant.
• 🎯 Alma Media (visit their site) was awarded a private half-day AI workshop offering personalized insights, practical demos, and strategic guidance on leveraging AI for business growth.

These awards emphasized the event's goal of providing ongoing value beyond the workshop itself, ensuring that the lessons learned could be directly applied in real business contexts.

Would you like to empower your team with practical AI tools for strategic growth and innovation? Now you can organize your own private half-day AI workshop similar to the one Alma Media won.

What You’ll Gain from a Tailored AI Workshop:

• Market Overview: Gain insights into current market trends, terminology, and how AI is transforming industries across services, customer experience, B2B/B2C, and value creation.
• AI Ideation for Your Company: Discover how Talking Product AI can enhance customer engagement, gather valuable insights, and drive business growth. Collaborate with our team to brainstorm and develop tailored AI strategies aligned with your company's unique goals.
• Hands-On Experience: Plan and prototype a Talking Product AI concept tailored to your business needs. Hands-on creation of Personal AI Twins for all participants, enabling a deeper exploration of personal and professional AI applications.

Why Choose Our Customized Workshop?

• Tailored AI insights for your industry and business needs
• Actionable strategies for integrating AI into your operations
• Hands-on tools and experience to inspire and support AI adoption at all levels

📅 Flexible Scheduling: Choose a date that fits your team’s availability.
📍 Location: Delivered on-site or virtually.

🎯 Get a Personalized Proposal Now! 
Take the next step in your AI journey—contact us today to schedule a workshop designed exclusively for your company's success!

We’re honored to announce that our concept, "Life with AI Twins" created in collaboration with our partner Prifina, has been recognized at the Elisa AI Vision Challenge 2024, organized by Elisa and Microsoft. At the award gala, we proudly secured:

🏆 2nd place in the Professionals category
💙 1st place in the Audience Vote

Our partner, Prifina, is a VC-backed data tech company based in San Francisco, offering a personal data infrastructure that allows developers to build personal AI agents on top of user-held data. Together, we envisioned a bold future where AI Twins and AI Representatives transform customer experiences and collaboration, driving the evolution of AI as a seamless part of everyday life.

A special thanks to our co-founder, Valto Loikkanen, who pitched the "Life with AI Twins​" concept on stage, capturing the audience and judges with our vision for the future of AI.

Through this competition, we showcased:

• The Future of AI for Individuals: AI Twins that safeguard privacy, adapt to personal values, and simplify everyday experiences.
  
• Empowering Businesses: AI Representatives that provide personalized, secure, and autonomous customer interactions.
  
• Interconnected Ecosystems: AI creating seamless collaboration between individuals, products, and services.

This recognition inspires us to continue driving innovation and creating impactful solutions that shape the future of AI.

Experience Our "Life with AI Twins" Vision

​Learn more about the competition and watch our award-winning concept video

​A big thank you to Elisa, Microsoft, the judges, and everyone who supported us along the way! We’re proud to be part of this visionary journey into the future of artificial intelligence.

Last week, we hosted an insightful webinar featuring Charlee Sereda, RINSA Program Manager at Economic Development Lethbridge, showcasing how Lethbridge is disrupting the way entrepreneurship and innovation are supported.

The session highlighted:

• How AI is driving better entrepreneur experiences and data-informed decision-making in ecosystems.
  
• The transformational journey of Lethbridge, setting an inspiring example for Alberta, Canada, and beyond.
  
• The importance of empowering those in support roles to be entrepreneurial and contribute to ecosystem performance.
  
• Exciting future cases that Lethbridge plans to unlock in 2025, further advancing their ecosystem's capabilities and expanding the boundaries of what AI can achieve in economic development.

​Whether you're part of a growing ecosystem or just beginning to explore AI's potential, this session is packed with lessons and inspiration for taking the next step.

Explore more resources

AI is transforming ecosystems across industries by unlocking new levels of efficiency, innovation, and customer engagement. Here are some inspiring examples

Take Action: Start Your AI Journey

Transforming your organization with AI starts with two simple steps. Explore our pricing options to find a solution that fits your needs, or join our hands-on workshop, where we combine AI fundamentals with practical exercises to help you build a tailored use case. By the end of the workshop, you’ll have a clear, actionable roadmap for your AI adoption journey—from prioritizing use cases and a working demo contextualised to your business to trial implementation and beyond.